MEDIA RELEASE InterMedika Appointed Strategic Advisor to UEM Sunrise for Estuari Sports Centre Transformation in Iskandar Puteri


Kuala Lumpur, Malaysia & Phuket, Thailand – 6 June 2025 – Phuket-based Intermedika Consulting (Intermedika) has entered into a consulting and advisory agreement with one of Malaysia’s top property developers, UEM Sunrise Berhad (UEM Sunrise), to integrate sports, wellness and other innovative lifestyle components into the latter’s masterplan in Iskandar Puteri, the country’s southern region.

A Vision for Holistic Growth and International Excellence

Intermedika Consulting is proud to announce its role in planning and crafting an in-depth business strategy to boost the development potential of UEM Sunrise Estuari Sports Centre’s (ESC) by further enhancing the wellness initiative in Iskandar Puteri. This collaboration aims to integrate wellness-driven programming, enhance stakeholder engagement, and position ESC as a leading sports and wellness destination in Malaysia.

InterMedika Consulting will provide a comprehensive transition strategy, ensuring operational sustainability and profitability while enhancing ESC’s position as a premier sports & wellness hub. A key component of this initiative is the enhancement of sports academies through partnerships with local & internationally recognized organizations for tennis and swimming, providing world-class coaching and development opportunities.

Expanding Wellness & Community Engagement

UEM Sunrise’s broader vision for Estuari Sports Centre is to establish the sports centre as a focal point for active and holistic living within Iskandar Puteri, focusing on:

  • Global wellness partnerships & collaborations to enhance member experiences.
  • Community-focused engagement to promote active lifestyles.
  • Wellness-driven events that reinforce Iskandar Malaysia’s commitment to health and well-being.

Comprehensive Consultancy Services

Intermedika Consulting will provide expert guidance in:

  • Business evaluation, financial restructuring, and brand repositioning.
  • Membership restructuring and strategic expansion.
  • Operational enhancements for sports academies, F&B, and retail offerings.
  • Human resources strategy, employee engagement, and training development.
  • Stakeholder communications and long-term growth planning.

Leadership Vision

Edgar A. Toral Hernandez, Managing Director of InterMedika Consulting, added:


“This collaboration represents a commitment to delivering innovative, wellness-driven solutions that elevate both the center and the broader region. By integrating global sports academies, wellness programs, and international events, we aim to create a thriving ecosystem that fosters health, engagement, and sustainability.”

For media inquiries or partnership opportunities, please contact:

InterMedika Consulting: info@intermedikaconsulting.com

 

InterMedika Expands Team and Services

InterMedika, a company providing corporate advisory services to healthcare and hospitality investors, hospitals, governments and health tourism promotion boards around the world, has expanded its advisory team to include Edgar Toral Hernandez, Gareth Jones and Carl Stanifer.  The addition of these specialists expands Intermedika’s depth and breadth of services in healthcare for hospitality, IT systems, business operations and financial management. 

Edgar Toral is a healthcare and hospitality executive with over 20 years of experience working at C-level positions in Asia with market leaders including Hilton International, Bumrungrad International, Sodexo Healthcare, Ramsay Sime Darby Healthcare and Thanyapura Health and Sports Resorts.  Edgar has extensive operations experience in clinical facilities, health and wellness resorts, and wellness clinics.

Gareth Jones is a specialist in information technology and business transformation with over 20 years of experience implementing end-to-end information technology systems and supporting business transformation programs in Asia.  Gareth has worked with some of the world’s largest companies, including Samsung, Microsoft, American Express designing and implementing hardware and software IT systems to enable process and productivity transformation, improve customer service experience and insights, and perform statistical and financial analysis.

Carl Stanifer is a seasoned global healthcare executive with decades of experience in healthcare operations, financial management, acquisition & development, deal structures, new company start-ups and new facility development.  He has served as board member, CEO, CFO or in top corporate executive positions with private and public organizations in the USA, Middle East, Australia and throughout Asia.  His professional associations include operating partner at TVM Capital Investments, director of the Cambridge Medical & Rehabilitation Center, CEO of the Abu Dhabi Health Services Company (SEHA), Group CFO at Bumrungrad Hospital Thailand and numerous senior roles with the US-based Tenet Healthcare Corporation in the US, Singapore, Malaysia, Australia and Thailand.

InterMedika continues to specialize in business reviews for hospitals, investor support and medical tourism. The expansion of its advisory team will enhance the company’s capabilities in wellness and medical-light programs for hotels and hospitals, as well as digital services to better connect patients and doctors online.