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Ruben Toral


Ruben Toral is a healthcare branding and marketing executive with over 18 years experience building healthcare businesses, hospital brands and physician networks in Asia and Latin America.

Recognized as the “man behind the Bumrungrad brand”, Ruben positioned Bumrungrad into the world’s leading medical tourism destination. In his role as Chief Marketing Officer for Bumrungrad International Hospital in Bangkok, Thailand, Ruben doubled international patient volume from 195,000 to 435,000 international patients, and trebled international patient revenue from 1.1 to 3.3 billion Baht in 6 years.

Ruben is an external advisor to the Joint Commission International Task Force on Globalization and past president of the International Medical Travel Association. He is also the founder of Medeguide, a web portal connecting patients and doctors online.

Ruben engineers creative and innovative solutions to marketing and branding challenges, and his work has been featured in a wide range of business publications (Fast Company, Business Week, Modern Healthcare, Financial Times) and in the best selling book on globalization: Aerotropolis: How We Will Live Next.

Latest Articles

A Tough Road Ahead for Thai Hospitals

McKinsey & Company recently published a paper entitled “The hospital Is dead, long live the hospital!” This well crafted piece documents nine major forces reshaping hospitals and healthcare delivery. In a nutshell,
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InterMedika Expands Team and Services

InterMedika, a company providing corporate advisory services to healthcare and hospitality investors, hospitals, governments and health tourism promotion boards around the world, has expanded its advisory team to include Edgar
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Will COVID-19 Kill or Cure Medical Tourism?

Medical tourism is stagnating and the go-go years of double digit growth are gone…for now at least. The sector was the darling of hospital and clinics all around the world
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