Ruben Toral is a healthcare branding and marketing executive with over 18 years experience building healthcare businesses, hospital brands and physician networks in Asia and Latin America.

Recognized as the “man behind the Bumrungrad brand”, Ruben positioned Bumrungrad into the world’s leading medical tourism destination. In his role as Chief Marketing Officer for Bumrungrad International Hospital in Bangkok, Thailand, Ruben doubled international patient volume from 195,000 to 435,000 international patients, and trebled international patient revenue from 1.1 to 3.3 billion Baht in 6 years.

Ruben is an external advisor to the Joint Commission International Task Force on Globalization and past president of the International Medical Travel Association. He is also the founder of Medeguide, a web portal connecting patients and doctors online.

Ruben engineers creative and innovative solutions to marketing and branding challenges, and his work has been featured in a wide range of business publications (Fast Company, Business Week, Modern Healthcare, Financial Times) and in the best selling book on globalization: Aerotropolis: How We Will Live Next.